Athlete experience
Daily direction for athletes
Programs, tasks, check-ins, and guidance stay together in one clear experience athletes can follow every day.
More coaching for every athlete, less work for every coach.
HeyCoach is your Performance Director. It runs your team’s program and keeps every athlete accountable.
Trusted by coaches across
Coaching doesn't have to feel overwhelming.
Pulled in every direction
Practice plans, drills, comms, and parents — all on your plate, constantly.
Unclear on player progress
No simple way to see who's putting in the work off the ice or how the team is trending.
Non-stop communication
Group chats, emails, and texts pile up until coaching feels like a second full-time job.
One connected appAthletes know what to do.
Athletes know what to do.
Coaches know what needs attention.
HeyCoach takes care of all the hard work between sessions, giving the whole team clear direction while keeping coaches focused on the moments that matter.
Coach experience
Coach Highlights
See who needs support, recognition, or a nudge, then act without digging through every athlete's data.
Guided training
Sessions athletes can follow
Athletes get clear, video-led workouts with sets, timing, and progress built directly into the app.
Hear it from the coaches
Three coaches on what changed when HeyCoach took over the work between sessions.
Dan ChurchUniversity
Alana SerhanU18 AAA
Andy BryanJunior AWhat HeyCoach takes off your plate
1
Chasing athletes
Athletes get clear daily tasks, reminders and support between sessions, so you don’t have to worry about following up.
2
Wondering who’s on track
Coach Highlights show who needs support and who deserves recognition, so you can act with a single tap.
3
Juggling tools
Manage your team in one app without any ads. Programs, check-ins and athlete updates live in one place instead of across spreadsheets and group chats.
Rob Zettler
Strategic Advisor, HeyCoach
From the newsroom
Read the announcement
NHL coaching experience joins the HeyCoach bench.
Assistant Coach, Tampa Bay Lightning
Stanley Cup champion
Rob Zettler brings 25 years behind the bench, more than 1,000 professional games coached, and a Stanley Cup championship to his role as HeyCoach Strategic Advisor.
His perspective adds elite coaching experience as HeyCoach builds Coaching Intelligence around what coaches and athletes need at every level of the game.
2026 Sports Innovation Finalist
Selected through the ThinkSport sports innovation ecosystem.
Coaches and parents see the HeyCoach difference
HeyCoach made my life so much easier. It gave my team direction and the AI coach showed us exactly where to improve. We built healthy habits and it showed on the ice.
GinoU12AA CoachHeyCoach was instrumental in our off-season. It kept our players connected and elevated their fitness. It became my digital assistant coach and an extension of our locker room.
KevinU18B CoachAlmost immediately HeyCoach made a dramatic difference by creating healthy habits for my son. As a parent, I value what it brought to my family for on-ice and off-ice performance.
ArtaHockey ParentMeasured with real teams
Fitness test scores improve by 16% on average.
Behind that result are real HeyCoach sessions, sports-science-backed programs, daily athlete accountability, and coaches who can see where support is needed.
See HeyCoach in action.
Easy setup, immediate results.